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Technologies have changed and styles have changed. The business itself has changed – and Chouinard has kept pace by changing right along with the times. Many of their competitors have come and gone, but every day Chouinard is still getting out there and doing their best; developing new colors, styles, fabrics, and finding new ways to serve clients. There’s a deep commitment that runs through Chouinard's business. The company is still going strong because they listen to their customers. Chouinard keeps a deep inventory, get orders out on time and is always working to achieve total customer satisfaction. Although Chouinard has seen many changes in 30 years, one thing has never changed and will never change – their core values.

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